Brand Relaunch (Web, Mobile & Marketing)
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Role:
Creative Direction
Conception
Rebrand
Description:
Directed the relaunch of Pemmican brand beef jerky, from the web, to mobile applications & mass scale marketing campaigns.
E-commerce (Web & Tablet)
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Role:
Creative Direction
Conception
Information Architecture
E-Commerce
Description:
Directed and conceptually created a refresh of the online BMW E-Commerce website, using multiple routes for traffic to effectively meet the need for growing sales in aftermarket parts. Utilized a variation of landing page layouts to test sale flows & consumer purchases.
Mobile IVF Application
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Role:
Creative Direction
Design
Description:
Directed and designed the first mobile release for Attain IVF. Established the companies branding themes across the application and supported the production end from concept to completion.
Interactive Product Microsite
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Role:
Creative Direction
Conception
Information Architecture
Social Integration
Description:
Conceptually created an interactive idea and environment, based on the durability, as well as long lasting memories of both vintage and modern kitchens. Directed the creation of flexible kitchen layouts, allowing a timeline to control both the look and feel of the kitchen over time, as well as the changing of related materials in the house hold.
Location Based Crowd App
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Role:
Creative Direction
UI Design
Branding
Information Architecture
Description:
Directed & designed an upcoming mobile, web and TV project, based on location based services and user generated content. The mobile beta is available on Android only, but will soon release on iPhone, web and Google based televisions.
Ad Retargeting Network (Web, Mobile & TV)
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Role:
Creative Direction
UI Design
Branding
Information Architecture
Description:
Directed & designed the first release of TapAd, a multifaceted retargeting platform, between web, mobile & TV mediums. Created both company branding & styleguides, as well as the main website & promotional materials.
Mobile Streaming Music App
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Role:
Creative Direction
Lead Design
Case Study
Conception
Description:
Directed, designed & managed the building of Thumbplay's streaming music applications across the 3 most recognized mobile platforms, iOS, Android & BlackBerry. The mobile applications generated over 500,000 downloads in their first round release, landing honorable mentions across mobile tech blogs as well as high traffic editorial magazines.
Web Streaming Music App
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Role:
Creative Direction
Lead Design
Case Study
Conception
Information Architecture
Description:
Directed, designed & produced the HTML5 web app, closing out the final medium for the first wide spread music streaming platform in the U.S. The web platform was available for a short time and to beta users only, due to the Clear Channels acquisition of Thumbplay in 2011.
Adobe AIR Application
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Role:
Creative Direction
Lead Design
Case Study
Conception
Information Architecture
Description:
Worked with a team of Adobe Flex developers to build the first streaming music desktop application using Adobe's AIR framework. The application was featured at CES2010 and generated third party interest and traffic.
Brand Promotional Material
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Role:
Creative Direction
Lead Design
Case Study
Conception
Descriptions:
Created press related booklets, posters, print features, & video campaigns for events such as CES2010, CTIA & NY Tech Meetup. Product designs were published in magazines such as Fortune Magazine & Times Magazine.
Website Design & Production
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Role:
Lead Design
Conception
Description:
Worked with director leads at Mammoth Advertising to establish a new design for the IFC Entertainment website. The website design accommodated for a rapidly growing catalogue of independent feature films as well as actor & director interviews. Collaboratively delivered unified designs throughout the project.
Credits:
Mammoth Advertising
Vinyl LP & CD Package
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Role:
Lead Design
Post Correction
Production
Description:
Designed & prepared the production of a limited release vinyl LP for Premier Cru Records artist, OuterZone jazz ensemble. Worked in custom set typography, corrected & edited imagery as well as set the master prints for both CD & Vinyl distribution.
Logo, DVD Package & Video Promo
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Role:
Creative Direction
Lead Design
Motionography
Production
Packaging
Description:
Directed, designed & produced the 2010 Verizon Roadmap plan with it's affiliate Constratus. Established company colors, brand vision, DVD packaging & guided motion graphic presentation.
CTIA2007 Video Promo
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Role:
Creative Direction
Lead Design
Motionography
Production
Packaging
Description:
Directed & produced the 2007 CTIA conference video for Lagardere Active of North America, a mobile subsidiary of Hachette Filipacchi Media. The entire project went through concept, storyboards, animation & final production within 48 hours of the event.
Website & Branding
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Role:
Creative Direction
Lead Design
Branding
Motionography
Description:
Built the brand image for an up-and-coming boxing entertainment firm. Provided the look & feel for web, print, video & merchandise as well as created the animation sequence for the live fight video sponsorships.
Interactive Online Advertisements
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Role:
Lead Design
Flash Development
Information Architecture
Description:
Created mass distribution online ad campaigns, including take-over ads, social integration banners & e-mail advertisements. Projects ranged from Quentin Tarantino's GrindHouse film, Spiderman 2, Chronicles of Narnia & UFC.
Website
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Role:
Creative Direction
Lead Design
Information Architecture
Description:
Developed & designed a podcast deliverable based social site, focused on the gay & lesbian community. Planned & sourced a fully automated MP3 content delivery player.
