Mobile Streaming Music App
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Role:
Creative Direction
Lead Design
Case Study
Conception
Description:
Directed, designed & managed the building of Thumbplay's streaming music applications across the 3 most recognized mobile platforms, iOS, Android & BlackBerry. The mobile applications generated over 500,000 downloads in their first round release, landing honorable mentions across mobile tech blogs as well as high traffic editorial magazines.
Download:
iPhone
Android
BlackBerry
Adobe AIR Application
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Role:
Creative Direction
Lead Design
Case Study
Conception
Information Architecture
Description:
Worked with a team of Adobe Flex developers to build the first streaming music desktop application using Adobe's AIR framework. The application was featured at CES2010 and generated third party interest and traffic.
Brand Promotional Material
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Role:
Creative Direction
Lead Design
Case Study
Conception
Descriptions:
Created press related booklets, posters, print features, & video campaigns for events such as CES2010, CTIA & NY Tech Meetup. Product designs were published in magazines such as Fortune Magazine & Times Magazine.
Brand Building & Consumer Awareness
• •
Role:
Creative Direction
Lead Design
Case Study
Conception
Description:
Redesigned the style guides, color schemes and placement displays to reflect a new and clean company image. Adopted one master design across all application icons, creating the companies first unified approach in a marketplace.
Brand Marketing & Third Party Integration
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Role:
Creative Direction
Lead Design
Case Study
Conception
Description:
Created marketing focused designs to help drive downloads of the Thumbplay Music AIR & Mobile applications. Designed third party initiatives for companies such as MTV, EA Games, Disney & Sony Pictures.
Website Design & Production
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Role:
Lead Design
Conception
Description:
Worked with director leads at Mammoth Advertising to establish a new design for the IFC Entertainment website. The website design accommodated for a rapidly growing catalogue of independent feature films as well as actor & director interviews. Collaboratively delivered unified designs throughout the project.
Credits:
Mammoth Advertising
Vinyl LP & CD Package
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Role:
Lead Design
Post Correction
Production
Description:
Designed & prepared the production of a limited release vinyl LP for Premier Cru Records artist, OuterZone jazz ensemble. Worked in custom set typography, corrected & edited imagery as well as set the master prints for both CD & Vinyl distribution.
Logo, DVD Package & Video Promo
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Role:
Creative Direction
Lead Design
Motionography
Production
Packaging
Description:
Directed, designed & produced the 2010 Verizon Roadmap plan with it's affiliate Constratus. Established company colors, brand vision, DVD packaging & guided motion graphic presentation.
CTIA2007 Video Promo
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Role:
Creative Direction
Lead Design
Motionography
Production
Packaging
Description:
Directed & produced the 2007 CTIA conference video for Lagardere Active of North America, a mobile subsidiary of Hachette Filipacchi Media. The entire project went through concept, storyboards, animation & final production within 48 hours of the event.
Interactive Website
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Role:
Creative Direction
Lead Design
Information Architecture
Motionography
Description:
Created a fully interactive website based around creative from the artists packaging for a SXSW unveiling on short notice. Produced animation sequences for all detailed pages & established interactive solutions for functions such as the artists streaming media.
Website & Branding
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Role:
Creative Direction
Lead Design
Branding
Motionography
Description:
Built the brand image for an up-and-coming boxing entertainment firm. Provided the look & feel for web, print, video & merchandise as well as created the animation sequence for the live fight video sponsorships.
Interactive Online Advertisements
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Role:
Lead Design
Flash Development
Information Architecture
Description:
Created mass distribution online ad campaigns, including take-over ads, social integration banners & e-mail advertisements. Projects ranged from Quentin Tarantino's GrindHouse film, Spiderman 2, Chronicles of Narnia & UFC.
Website
• •
Role:
Creative Direction
Lead Design
Information Architecture
Description:
Developed & designed a podcast deliverable based social site, focused on the gay & lesbian community. Planned & sourced a fully automated MP3 content delivery player.
3D Interactive Desktop
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Role:
Creative Direction
Lead Design
Case Study
Conception
Post Production
Description:
Creative Direction & Production of a 3D interactive desktop application based in Adobe AIR. Directed the over-all design & user experience of the product, as well as produced the visual pitch for company funding.
