Adam Barnum
Creative Direction Portfolio
Interactive Social Media Campaign (Web & Mobile)

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Role:
Creative Direction
Conception
Design

Description:
Directed and pitched the release of a new brand initiative, creating a social platform that is not only reusable for future events, but entailed the first step into social media for Oakley. Users join the platform to support an athlete, or in this case Olympian, and provide support by generating content on mobile or web devices.

Oakley: Beyond Reason Oakley: Beyond Reason Oakley: Beyond Reason Oakley: Beyond Reason Oakley: Beyond Reason
Augmented Reality App & Web Relaunch (Web & Mobile)

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Role:
Conception
Design

Description:
Contracted for the mobile conception and design of an augmented reality application, for the Macy's Brasil campaign. Created the new mStyle social entrance page, following the completion of the Brasil augmented reality application.

Macy's Brasil & mStyle Macy's Brasil & mStyle Macy's Brasil & mStyle Macy's Brasil & mStyle Macy's Brasil & mStyle
Brand Based Fitness Application (Web & Mobile)

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Role:
Creative Direction
Conception
Design

Description:
Directed, designed and produced the MET-Rx 180 application, across Android, iOS and desktop platforms, as well as a tablet version for iPad use. Application was created to work seamlessly on all devices, while utilizing sync capabilities to keep a users workout sessions fully tracked.

MET-Rx 180 MET-Rx 180 MET-Rx 180 MET-Rx 180 MET-Rx 180
Brand Relaunch (Web, Mobile & Marketing)

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Role:
Creative Direction
Conception
Rebrand

Description:
Directed the relaunch of Pemmican brand beef jerky, from the web, to mobile applications & mass scale marketing campaigns.

Pemmican Pemmican Pemmican Pemmican Pemmican
Brand Relaunch (Web, Social & Mobile)

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Role:
Creative Direction
Conception
Design
Branding

Description:
Directed, designed and rebranded the Applegate Farms brand, with a focus on creating a social community driven website. Worked directly with the CEO and executive staff, in order to establish a new company position in the organic food industry.

Applegate Farms Applegate Farms Applegate Farms Applegate Farms Applegate Farms Applegate Farms
E-commerce (Web & Tablet)

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Role:
Creative Direction
Conception
Information Architecture
E-Commerce

Description:
Directed and conceptually created a refresh of the online BMW E-Commerce website, using multiple routes for traffic to effectively meet the need for growing sales in aftermarket parts. Utilized a variation of landing page layouts to test sale flows & consumer purchases.

BMW E-Commerce BMW E-Commerce BMW E-Commerce BMW E-Commerce
Mobile IVF Application

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Role:
Creative Direction
Design

Description:
Directed and designed the first mobile release for Attain IVF. Established the companies branding themes across the application and supported the production end from concept to completion.

Attain IVF Attain IVF Attain IVF Attain IVF
Interactive Product Microsite

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Role:
Creative Direction
Conception
Information Architecture
Social Integration

Description:
Conceptually created an interactive idea and environment, based on the durability, as well as long lasting memories of both vintage and modern kitchens. Directed the creation of flexible kitchen layouts, allowing a timeline to control both the look and feel of the kitchen over time, as well as the changing of related materials in the house hold.

Kohler: Cast Iron Kohler: Cast Iron Kohler: Cast Iron Kohler: Cast Iron Kohler: Cast Iron
Location Based Crowd App

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Role:
Creative Direction
UI Design
Branding
Information Architecture

Description:
Directed & designed an upcoming mobile, web and TV project, based on location based services and user generated content. The mobile beta is available on Android only, but will soon release on iPhone, web and Google based televisions.

Swarmado Swarmado Swarmado Swarmado
Ad Retargeting Network (Web, Mobile & TV)

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Role:
Creative Direction
UI Design
Branding
Information Architecture

Description:
Directed & designed the first release of TapAd, a multifaceted retargeting platform, between web, mobile & TV mediums. Created both company branding & styleguides, as well as the main website & promotional materials.

TapAd: Retargeting TapAd: Retargeting TapAd: Retargeting TapAd: Retargeting TapAd: Retargeting
Mobile Streaming Music App

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Role:
Creative Direction
Lead Design
Case Study
Conception

Description:
Directed, designed & managed the building of Thumbplay's streaming music applications across the 3 most recognized mobile platforms, iOS, Android & BlackBerry. The mobile applications generated over 500,000 downloads in their first round release, landing honorable mentions across mobile tech blogs as well as high traffic editorial magazines.

Thumbplay Music: Mobile Thumbplay Music: Mobile Thumbplay Music: Mobile Thumbplay Music: Mobile
Web Streaming Music App

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Role:
Creative Direction
Lead Design
Case Study
Conception
Information Architecture

Description:
Directed, designed & produced the HTML5 web app, closing out the final medium for the first wide spread music streaming platform in the U.S. The web platform was available for a short time and to beta users only, due to the Clear Channels acquisition of Thumbplay in 2011.

Thumbplay Music: Web Thumbplay Music: Web Thumbplay Music: Web Thumbplay Music: Web Thumbplay Music: Web Thumbplay Music: Web Thumbplay Music: Web
Adobe AIR Application

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Role:
Creative Direction
Lead Design
Case Study
Conception
Information Architecture

Description:
Worked with a team of Adobe Flex developers to build the first streaming music desktop application using Adobe's AIR framework. The application was featured at CES2010 and generated third party interest and traffic.

Thumbplay Music: Desktop Thumbplay Music: Desktop Thumbplay Music: Desktop Thumbplay Music: Desktop Thumbplay Music: Desktop
Brand Promotional Material

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Role:
Creative Direction
Lead Design
Case Study
Conception

Descriptions:
Created press related booklets, posters, print features, & video campaigns for events such as CES2010, CTIA & NY Tech Meetup. Product designs were published in magazines such as Fortune Magazine & Times Magazine.

Thumbplay Music: Press Thumbplay Music: Press Thumbplay Music: Press Thumbplay Music: Press
Website Design & Production

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Role:
Lead Design
Conception

Description:
Worked with director leads at Mammoth Advertising to establish a new design for the IFC Entertainment website. The website design accommodated for a rapidly growing catalogue of independent feature films as well as actor & director interviews. Collaboratively delivered unified designs throughout the project.

Credits:
Mammoth Advertising

IFC Entertainment IFC Entertainment IFC Entertainment
Vinyl LP & CD Package

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Role:
Lead Design
Post Correction
Production

Description:
Designed & prepared the production of a limited release vinyl LP for Premier Cru Records artist, OuterZone jazz ensemble. Worked in custom set typography, corrected & edited imagery as well as set the master prints for both CD & Vinyl distribution.

Premier Cru Records Premier Cru Records Premier Cru Records Premier Cru Records
Logo, DVD Package & Video Promo

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Role:
Creative Direction
Lead Design
Motionography
Production
Packaging

Description:
Directed, designed & produced the 2010 Verizon Roadmap plan with it's affiliate Constratus. Established company colors, brand vision, DVD packaging & guided motion graphic presentation.

Verizon Product Strategy Verizon Product Strategy Verizon Product Strategy Verizon Product Strategy Verizon Product Strategy
CTIA2007 Video Promo

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Role:
Creative Direction
Lead Design
Motionography
Production
Packaging

Description:
Directed & produced the 2007 CTIA conference video for Lagardere Active of North America, a mobile subsidiary of Hachette Filipacchi Media. The entire project went through concept, storyboards, animation & final production within 48 hours of the event.

Website & Branding

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Role:
Creative Direction
Lead Design
Branding
Motionography

Description:
Built the brand image for an up-and-coming boxing entertainment firm. Provided the look & feel for web, print, video & merchandise as well as created the animation sequence for the live fight video sponsorships.

Rough House Management Rough House Management Rough House Management
Interactive Online Advertisements

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Role:
Lead Design
Flash Development
Information Architecture

Description:
Created mass distribution online ad campaigns, including take-over ads, social integration banners & e-mail advertisements. Projects ranged from Quentin Tarantino's GrindHouse film, Spiderman 2, Chronicles of Narnia & UFC.

Mammoth Ad Campaigns Mammoth Ad Campaigns Mammoth Ad Campaigns Mammoth Ad Campaigns
Website

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Role:
Creative Direction
Lead Design
Information Architecture

Description:
Developed & designed a podcast deliverable based social site, focused on the gay & lesbian community. Planned & sourced a fully automated MP3 content delivery player.

Bo Show Bo Show